The effect of Negative word-of-mouth on Consumers Purchase Intention--the example of B&Bs
碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 101 === The purpose of this study is to explore how negative electronic word-of-mouth (eWOM) affect consumers’ purchase intention when booking a B&B. Based on the perspective of Mehrabian-Russell model, this study investigates the relationships among online se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59f9dc |