A Study on The Relationships among Recreational Setting Attributes, Leisure Benefits, Place Attachment and Behavioral Intentions--A Case of The Sun Moon Lake Bikeway

• Main Authors: Hsiu-yu Li, 李秀玉
• Other Authors: Kai-wayne Chuang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/7tj5c4

碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 101 === 　　In recent years, the tourism and leisure industry in Taiwan blow surge of Cycling tourism trend. The activity combines local attractions put up recreation-type bikeway are everywhere. So, to take a through examination of the bikeway environment is extremely important. 　 　　The purpose of this research is to realize the relationships among recreational setting attributes, leisure benefits, place attachment and behavioral intentions. The Convenience sampling from the cycling tourists of the the Sun Moon Lake Bikeway were carried out and obtained 386 valid questionnaires. The statistical results shows that: 　　1. The most recognized dimension of the recreation setting attributes is the "surrounding landscape," this is consistent with CNN (2012) Network reported: "Having a beautiful mirror-like lake and mountains, as well as local ecology ". Most of the tourists do not agree dimension of the recreation setting attributes is the "services." 　　2. Between variables are the same direction, that is an excellent bikeway setting attributes can improve leisure benefits and the sense of place attachment. If we can improve the setting attributes experience, the positive behavioral intentions of recommending to others and visiting again will be higher. 　　3. The regression analysis revealed that the relationship between recreational setting attributes and behavioral intentions was mediated by leisure benefits,and were also mediated by place attachment. 　 　　In conclusions, the researcher recommended that recreational setting attributes be easy to access. In addition, managers could strengthen the recreational environment planning and management. Thus we can improve the leisure benefits. Feasibility of cultural resources in bikeway should be enforced. Thus we can create a rich, intellectual environment of bicycle riding. In order to produce the place attachment and attract tourists revisiting. We need to provide a different bikeway conditions. We should not just play ancillary recreational activities.