A Study of the Operation and Development of Strategic Alliance in Social Service Organization: The Case of Accessible Tourism Services

• Main Authors: Chun-ting Lin, 林俊廷
• Other Authors: Ruey-der Twu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/zqfzk2

碩士 === 南華大學 === 非營利事業管理學系 === 101 === 　　This research examined how disabilities welfare service agencies provided service of tourism activities through strategic alliances for overcoming the obstacles facing disabled people in traveling, sharing resources, and learning from each other between agencies. By co-creating a new experience and value for disabled people, EZGO achieved the agency''s mission and objectives. The case of this research is the EZGO Accessible Tourism Alliance. The data source of this research included semi-structured interviews and documents provided by the non-profit organization including the history of EZGO Accessible Tourism Alliance, service flow chart, meeting records and training course materials. 　 　　The main findings include: (1) EZGO Accessible Tourism Alliance is an interpersonal core strategic alliance. The vision of EZGO is to accomplish the agency''s mission and fulfill the values of the agency, which is another important factor that attracted other agencies to participate in the strategic alliance. (2) Drawing on learning theory, the EZGO Accessible Tourism Alliance’s strategy is adaptive and flexible. Through cross-division meetings, it established the mechanism that facilitated the coordination among different agencies. When facing complex situations for serving the disable people, it adopted the action research method to search for responsive solutions. (3) From the perspectives of the fifth disciplines and learning organization, EZGO Accessible Tourism Alliance organized various workshops and tourism activities to guide members of the agency staff and clients to exceed the original mental model and promote the knowledge and skillful learning.(4) Through principles of core co-creation framework, an interactive platform was created for members of the agencies and clients to share knowledge and information. (5) EZGO Accessible Tourism Alliance is an institutional organization instead of an entity .The resolutions from agencies were not mandated which might result in ineffective execution.