THE STUDY OF SCHOOL MARKETING STRATEGIES AND FACTOR IN STUDENT'' S CHOICE OF SCHOOLS--GIVING JUNIOR HIGH SCHOOLS STUDENTS IN CHIAYI COUNTY AS EXAMOLES

• Main Authors: Su-hsin Lin, 林素杏
• Other Authors: Chung-chiang Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/975mde

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 101 === 　　The purposes of this study were to explore the effects of school marketing strategies to junior high schools student’s choice of schools in Chiayi County. Adopted two stage group sampling, 600 grade 9 students were investigated with questionnaire as instruments, regain 521 valid questionnaires, data that collected were analyzed and found the results as follows: 1. Among student’s choice of schools, course fits in with interest is the most important factor. The keyman is myself and most popular service of choosing school is diverse entrance of high school. The most popular type of school is vocational high school. 2. Among school marketing strategies, the average score of every gradation on questionnaires is between highly score 3.54 to 4.36, and the highest cognition is on access level. 3. Students valued the entrance orientation and informations on website as school’s service and make significantly differences on product、price、promotion、access and marketing strategies. 　 　　According to that, entrance orientation and informations on website of high school are important factors to students’ choices of high school. It is necessary to pay more attention on that for school marketing strategies of high schools.