| Summary: | 碩士 === 南華大學 === 建築與景觀學系環境藝術碩士班 === 101 === Taiwan, is surrounded by ocean where the fishing industry once thrived along the coastal fishing villages. However, as the globalization swept through, the progression of Taiwan''s fishing industry has gradually declined. Chiayi County''s Dongshi Township is also facing this problem. This research targets the understanding of Dongshi Township district''s industrial development and its tourism resources. Instead of focusing on the trend in tourism, it attempts to use the resources brought about by tourism to support Dongshi Township''s traditional industry. In addition, through strategic planning to combine real estate and tourism, allowing the local historical culture to sustain through future generations.
This research first utilizes in depth interviews and on site investigation to understand the current status of Dongshi Township''s industry and tourism. Thereafter, a detail survey is designed and conducted to elicit tourists'' understanding and opinion on Dongshi Township''s tourism development. Using the data collected to assess any strength and weaknesses in Dongshi Township''s tourism progression, then develop applicable strategies and suggestions to promote tourism. The report will be provided to all tourism professionals and government agencies to serve as a reference in their future tourism developmental plan.
The research discovers that Dongshi Township''s tourism can flourish by combining its settlement, fishing and agricultural resources with tourism. There are historical stories on the local architecture, as well as agricultural and fishing cultures that cannot be overlooked as potential tourism resources. The value of a local industry should combine the land and culture, creating its own uniqueness. In regards to enriching tourism, aside from the obvious facility improvement, the most important aspect is in hidden management style. Distinctive and localized management style will increase the return rate of tourists. Therefore, Dongshi Township needs to improve it current management style, and also search for a local uniqueness that can be embraced. In the mean time, it is important to focus on helping Dongshi Township residents’ improving their lifestyle, recalling local stories as well as distant memories, and preserving the local culture. This will facilitate an increasing understanding and love for the village among the residence. By encouraging the residents to participate in the community affairs, the local culture will become more unique in its development.
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