Traditional Handicraft in Land Development--Puli Area Mill

• Main Authors: Hung-te Yeh, 葉宏德
• Other Authors: Kuan-chu Wei
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/82026791482310846706

碩士 === 南華大學 === 建築與景觀學系環境藝術碩士班 === 101 === 　　It was set to study,Puli area mills - the Puli paper mills, the Guang Xing Paper Mill, date Changchun mill .It was explored that traditional handicraft industry in localized development and the impact of cultural and creative industries to exchange whole and produce knowledge and practice.For the practical problems in the development of geochemical and phenomena to provide solutions to the views and suggestions on the shaping of the local culture, and the combination of cultural and creative industries, in order to create a combination of old and new cultural spark to enhance the economic performance of the local traditional handicrafts.thus creating more industrial value and promote in the economy, gained some valuable research. 　 　　Firstly, Access to the handmade paper industry, the development of coping strategies conclusion Puli area are as follows: (a) To assist in the Puli area the paper industry in the development and enhance its value-added design. (b) strengthening the Puli area paper industry design and development of innovative applications. (c) promote the the Puli area in day specialty paper plant, the Kwong Hing mill Puli mill traditional mills become Taiwan quality settlement. (d) to promote Taiwan''s to design international image. The case of geochemical methods, compiled into two major development model: "in the design of new products, the localization of the traditional brand marketing mode and audience the DIY experience the industry, museums" mode. 　 　　Secondly, access to the contents of a the Puli area Sino-Japanese specialty paper mills, the Kwong Hing mill Puli mill mill culture product development: (a) the value of multiculturalism hidden. (b) through "Paper cultural reproduction to enhance the added value of products. (c) Multiple Paper cultural products and consumer demand. 　 　　Thirdly, the added creative design Puli Paper Culture the simulation integration mode strategy: (a) extraction Puli the traditional papermaking industry Paper cultural elements. (b) the conversion of paper cultural elements with creative bonus. (c) Puli Paper cultural goods in the marketing mix will produce the following derivative benefits: 1 representative elements integrate the Puli area papermaking cultural characteristics or historical relics conversion of design to create a Puli area specialty paper plant, Kwong Hing Paper factory, Puli mill, paper mill industry opportunities. Improve product niche.