| Summary: | 碩士 === 國立東華大學 === 藝術創意產業學系 === 101 === This study expects to analyze the beauty of Atayal weaving craft through the perception of esthetics, and then establish a further discussion on the current situation and development of local weaving industry. Based on the categorization of traditional clothes, Takekan Group, a branch of Atayal mainly in Fuxing Township in Tao-Yuan County is specified.
The development of Atayal weaving industry has declined since Japanese colonization, yet grown appreciated and had been noticed internationally after the rise of indigenous movement and group identity. Afterwards, there have been more chances for this cultural and creative industry. The research result shows that the art form, contents and esthetics of this industry are closely connected to its relationship with the society. With globalization, the importance and value of group culture increased. Instead of gaining social economic benefits, reaching mutual consensus and group energy is the fundamental purpose and significance of passing down this tradition. This industry seems to be prosperous yet in fact encounters problems within the process, involving the influence of social economics, indetermination of market segregation, obstacle in marketing channels, choosing proper materials, having customer insight, difficulty of producing products, cultivation and inheritance.
Hence, this study aims to look at the present situation of Atayal weaving industry from external cultural phenomenon to internal group esthetics and energy, trying to provide an explanation and analysis for Takekan Group’s esthetic system.
Key Word: Atayal, Takekan Group, Weaving Craft, Esthetic Experience
Note 1: The source of categorization for clothes is from the book series of Representing Atayal published in 2008, edited by National Museum of Prehistory. The presented traditional clothes were made and produced by Yuma Dalu.
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