Expanding Subscriptions of Electronic Bookstore by Customer Relationship Management - Promotion Strategy and Easy Use as Moderating Factors
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 101 === This study focuses on the customers of electronic books and applies the executive phases of customer relationship management, such as the acquisition, promotion and maintenance as constructs. The customers of internet and mobile phone are asking to con...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98u23s |