The Research of Means-end Chain and Quality Function Deployment on Consumer House-buying Decisions
碩士 === 國立東華大學 === 國際企業學系 === 101 === This study is base upon the MEC(means-end chain) and QFD(Quality Function Deployment)as well as qualitative and quantitative methods to exam the house buying decision for (to) consumer. It also provides the decision-making reference for both consternation and...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88676632431648451787 |