From flow theory perspective to explore the usage intention of smart phones
碩士 === 國立東華大學 === 國際企業學系 === 101 === In the highly developing of the information technology and the communicating devices, more and more people use high-tech devices to deal with their routing life. This study attempts to explore the influencing factors for the use intention of smart phones with flo...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62437643828082081780 |
| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 101 === In the highly developing of the information technology and the communicating devices, more and more people use high-tech devices to deal with their routing life. This study attempts to explore the influencing factors for the use intention of smart phones with flow experience, and using the SEM (Structure Equation Modeling) to check the hypothesis of this study. This study is expected that the hedonic and utility are factors of the use intention and the flow experience has positive impact to the hedonic and utility. Therefore, the result of this study suggests that the industry should be develop the smart phone that make user easy to entry the flow experience to create the benefit.
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