| Summary: | 碩士 === 國立東華大學 === 財務金融學系 === 101 === This study was aimed at the relationship between corporate social responsibility (CSR) performance and corporate financial performance systematic analysis. The CSR performance is based on the different corporate stakeholders (including corporate governance, community, diversity, employee relations, environment, human rights, and product) to measure CSR activities. In the corporate financial performance, we measure the operating performance and sales side, the cost side and market performance. The main findings are as follows. First, CSR is indeed able to bring significant positive impact on corporate financial performance, which mainly comes from the corporate governance, employee relations, environment, human rights and product performance. Second, positive CSR activities, while short-term negative impact on ROA, but the long term it will have a significant positive reversal phenomenon. Third, negative CSR activities significantly reduce corporate financial performance either long-term or short-term.
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