A Shared Value Schema for Business Sustainability
碩士 === 國立東華大學 === 企業管理學系 === 101 === Customer relationship management (CRM) and corporate social responsibility (CSR) are key operations for world-wide competition now. CRM focuses on segmenting customers to make long-run profit; while CSR would rather create a triple bottom line (TBL) from economic...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57265652325949806358 |