The Study of Impulse Buying of Website Base on S-O-R Theory
碩士 === 國立嘉義大學 === 資訊管理學系碩士班 === 101 === As the e-commerce technology advance, people's consumption patterns have changed. The issue on buying behavior had shifted from physical stores to the online world, which impulse buying is an issue of concern. This study based on S-O-R theory uses the web...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/54121801794566510023 |