| Summary: | 碩士 === 國立嘉義大學 === 管院碩士在職專班 === 101 === Owing to iPhone and iPad of Apple open hostilities to touch panel of personal portable IT devices. It is estimated that WW touch panel shipment approach 1,500 million and revenue up to US$ 16,000 million by 2012 with its strong growth. Taiwan is the main manufacturer for touch panel worldwide. While the tangible products are internationalized, it can also realize the importance and influence of the intangible assets such as business model and competitive strategy, which might hinder the profit and restrict the market expansion. This research utilizes the method of case study to carry on the analysis of the Touch Panel Business Unit of example company I. Firstly, this research applies the concept of industrial supply chain to analyze the interactive relationships among touch panel makers, their upstream material suppliers, and downstream application producers in Taiwan, Japan and South Korea. To investigate the example company and compare it with its competitors along with using SWOT/ TWOS analyses. Furthermore, it explores the business models of the example company according to Value Net Theory for the competitive advantage and competitive strategy in worldwide market. In addition, Brandenburger and Nalebuff’s Co-Opetition theory is employed to analyze the relationship between the example company and its complements. It also verifies the competitive advantage and competitive strategy of the example company in worldwide market. Furthermore, to investigate the example company in contrast with its competitors along with using Core-Competence analyses. Finally, the research results are drawn to conclusion that can provide important reference of related operations. It is hoped that the proposed suggestions can help the example company improve its competitiveness, and enhance the competitiveness of Taiwan’s touch panel industry.
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