How Brand Misconduct Affects Consumer Advocacy Intention – Taking lativ as an example
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101 === This study takes lativ as a case example to investigate the effect of brand misconduct to marketing relationship (consumer satisfaction, brand commitment, e-service quality, and consumer advocacy intention) for the online purchasing behavior. The author uses 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99366009291322850241 |