Endless Memory, Priceless Happiness: A Study of Travel Products Chosen by Consumers
博士 === 國立嘉義大學 === 企業管理學系 === 101 === This study investigates how different types of travel products purchase affect happiness based on the direct and indirect effects gained from consumers in choosing their travel products. First, the comparison of hedonic adaptation (indirect effect) between consu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/93724200995935237847 |