The Effect of Personality Traits, Push Motivation, and Pull Motivation on Internet Entrepreneurial Behavior - A Case Study of Students Majoring in Information Management

• Main Authors: Ya-Sung Liang, 梁雅松
• Other Authors: Yi-Shun Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/kw72z2

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === Personality traits that affect the motivation of a key factor in today's Internet development, Internet entrepreneurial has become increasingly prosperous, the market potential. In this study, according to the scholars Costa and McCrae(1986) the classification of the five personality traits and scholar Benjamin and Philip(1986) will be classified as a Push entrepreneurial motivation and Pull motivation two categories, for studying personality traits will affect the Information Management the student motivation and its entrepreneurial Push motivation, and explore entrepreneurial Push&;Pull motivation will affect student entrepreneurial behavior for the future Internet make predictions. In this study, 400 valid questionnaires were collected, the use of reliability analysis, validity analysis, factor analysis, and other related statistical methods for data analysis. The results showed that the five personality traits extraversion personality students have Push motivation for entrepreneurship significant impact, while the more Agreeableness, Conscientiousness, Emotional Stability, Openness to Experience to students learning personality motives for which there has no significant on entrepreneurial Push effect. Also in the entrepreneurial Pull motivation, has five personality traits Agreeableness, Extraversion, Openness to Experience to learning personality of students rally for their entrepreneurial Pull motivation has a significant impact. And the more Conscientiousness, Emotional Stability of the students their entrepreneurial Pull motivation has no significant impact. Finally entrepreneurial Pull motivations and Push motivations on domestic students studying the future of Information Management will conduct Internet entrepreneurial behavior has a significant impact.