The Factors that Affect Consumer's Shopping Channel Selection - A Case Study of Kinmen Kaoliang Liquor
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 101 === Kinmen Kaoliang liquor (KKL) is popular/best selling for its good taste the past years, and the KKLs have had a brisk sale. It has 70% market for the KKL in Taiwan. Additionally, the update internet business apparently promoted KKL selling by virtual channe...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ch2fsg |