| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 101 === The Original Equipment Manufacturer is put into a very difficult situation under the global economic recession. They extend internal integration to the co-management of external supplier in order to improve competitiveness. The goods generally are valued in gross profit at 3-4 % and this is used to describe the OEM situation under vicious competition in the world. Thus, how can the OEM manufacturer survive in a complex and rapidly changing environment . The key success factor is whether the suppliers are competitive. It’s very important for OEM manufacturers how to deploy the procurement system .
The purpose of this study aims to explore the impact of Purchasing Performance by Supplier Relationship Management as well as the Relationship Quality as a mediator between Supplier Relationship and Purchasing Performance. This study uses questionnaire survey to collect data and 200 effective samples have been collected. We use the tools of Confirmatory Factor Analysis and structure equation modeling (SEM) to analysis the data. The result of this research is confirmed the Supplier Relationship Management to Relationship quality, Supplier Relationship Management to Purchasing Performance, Relationship Quality to Purchasing Performance and all have a significant positive effect, and Relationship quality has a positive intermediary effect between the Supplier Relationship Management and Purchasing Performance. This result can provide the reference of supplier relationship management strategy to the OEM Supervisor.
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