| Summary: | 碩士 === 國立彰化師範大學 === 商業教育學系 === 101 === In recent years, corporate social responsibility has been valued by practical and academic gradually. To a company, the interested parties which have much to do with the company management includes shareholders,employees, upstream suppliers and downstream distributors, creditors,
consumers, and even the same industry competitors, community government agencies and the public, these organizations or groups might have a significant influence on a company's sustainable management. Especially the corporate scandals like Enron case and the financial tsunami in 2008 happened, the government and society pay more attention to business ethics,integrity and responsibility, therefore, have a company involved in a positive or negative social responsibility events gradually becoming an indicator of
weather the company management is ethic, integrity and responsible or not. According to the listed company from 2005 to 2012 stock-based compensation data(from Taiwan stock Exchange corporation) and related financial information data (from the Taiwan Economic Journal database),what this article want to explore is, to examine the company when related social responsibility event happens, will it has a significant impact on the remuneration for its stock price. In particular, we will explore when positive event occurs, will the company have a positive abnormal stock returns, when negative event occurs, will the company have a negative abnormal returns.Furthermore, cut samples according to the degrees of corporate governance,asset scale and industrial categories, and test samples individually to obtain more accurate results.
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