none

• Main Authors: none, 林清池
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/71726091346944816308

碩士 === 國立中央大學 === 高階主管企管碩士班 === 101 === According to this study, by the theory of industrial organization " Structure – Conduct - Performance” (SCP) industry analysis framework can be explained with the inference Taiwan rubber products industry environment. Based on authentic analysis, the rubber industry supply chain in Taiwan has a complete system, including upstream oil cracking plant, synthetic rubber raw material production plant, as well as rubber products factory, and downstream of the automotive, motorcycle, bicycle assembly plants and other industrial rubber products consumption. And these advantages enable us to become one of the countries in the world with raw materials, products manufacturing and final consumption. Relevant examples for reference are that 2012 synthetic rubber material capacity ranked world No. 7, as well as Cheng Shin (Maxxis) tire rubber products company turnover ranked world No. 9. Many rubber products makers have relocated their factories abroad under the influence of competitiveness, making the output decline. In 2012 the output value is only 0.7% in the manufacturing sector. Due to the fact that the government adopted new industrial policies, Taiwanese investments were attracted to return to Taiwan. Both the better industrial environment and the government’s encouraging industrial policies worked hand in hand to affect the intentions of investment and development of the manufacturers. Once again, they were proved to be key factors. During the decade from 2002, the year we entered WTO to 2012, the output value of rubber products has only grown 4.4%, which is lower than the manufacturing sector CAGR (Compound Annual Growth Rate) of 5.7% in the composite. The Government made a second adjustment of industrial policy, making Cheng Shin (Maxxis) company and KENDA company willing to continue to increase the investment to their plants in Taiwan. After mass production with these investment, it will be expected to drive the whole rubber industry manufacturers to reach the goal of 1% of the total manufacturing sector. From 2010 to 2012, according to statistical data, the price of imported rubber hose and rubber packing (seal) was still high, while the rubber gloves, rubber thread import price was very low. Therefore, for the different needs of the domestic rubber products, the government should enact timely policy or provide incentives for corporate restructuring and adjustment of industrial structure, so that for prosperity to continue.