| Summary: | 碩士 === 國立中央大學 === 資訊管理學系 === 101 === With the rise of the mobile internet, smart phone users have been more and more. Many traditional network computer functions have being transforms into the version of smartphone gradually. Among them, the social network websites is one of the three key purposes of smartphone. Just download a social network websites APP, smartphone users can link to the social network through the APP. Compared to the past, like traditional call, a smart phone users can be able to communicate with others through social network websites APP. The factors that this study used include usefulness, enjoyment and technicality. We want to understand is this will affect the perceived value of social network websites APP, thereby affecting the intention of using the social network websites APP? In addition, social influence and flow experience are included in our framework. We want to understand if the two factors will affect the intention of using the social network websites APP or not. The results showed that, usefulness, enjoyment, technicality significantly affect the perceived value of social network websites APP, and the perceived value of social network websites APP significantly affect intention of using the social network websites APP. In addition, social influence and flow experience significantly affect intention of using the social network websites APP. Recently, a lot of social network websites APP companies start business, and the market is also gradually getting competition. The results of this study may provide a good guideline to the companies. They can use the result to understand the factors that influence people to choose social network websites APP, and use the factors to think the relevant policies something like product improvement or marketing strategy. In the end, they can enhance the brand's competitiveness in the market.
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