Attractive of icon - A Study on attributes of image and affective reaction

• Main Authors: Yao-hui Hsieh, 謝耀輝
• Other Authors: Wesley shu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/64291979978406594225

碩士 === 國立中央大學 === 資訊管理學系 === 101 === In recent years, the developments of technology improve the quality of mobile phones and there has been a new generation of smart phones and the revolution. At the same time, Smartphones become popular and mobile internet infrastructure grows more and more mature, which can make user to download and search information whenever they want because of the emergence of software application (App). Therefore, many programmers, professional teams, and enterprise want to create tens of thousands of apps and earn profit from that. How to attract users’ eye balls from enormous apps is the thing that lots of enterprises concern with. One way to reach this goal is use the “Icon”. A good icon can let users have a wonderful impression. Besides, when user in a unspecific research condition, a good icon can impress user. The curiosity and expectation trigger from a good icon may make users continuously follow the App. Therefore, this paper use experiment method to discuss what kind of design attribute of the icon can influence users purchase decision. Exploring the critical attribute of different kinds of Apps and discuss whether the emotion have effect on Apps. Collocated the right attribute to the right App category and adding feeling manipulation, thus it can attract the eye. Furthermore it can provide App icon designers as design criterion.