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• Main Authors: Pin-han Chen, 陳品涵
• Other Authors: Kane Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/77307843810378914894

碩士 === 國立中央大學 === 產業經濟研究所 === 101 === In late 1990s, information-based society had been the main project all over the world, so do broadband. Korea deployed fixed broadband from 1998. It isn’t the first to do so but it leads the world in broadband penetration and subscriber rate at 2002. The reason why Korea diffused so rapidly in fixed broadband is because the openness of the telecommunication market. It not only influenced the competitive relationship between service providers in future but also the market structure. The government started a coherent plan for broadband since 1987. The measures of government and other related subsidy help firms overcome the uncertainty of emerging market. In addition to the low price and diverse technology offered by service providers, free educations provided by government help reduce the uncertainly of new products and services, which induced the growth of broadband. This research also based on the theory of “disruptive innovation” proposed by Clayton M. Christensen. Discussed how new service providers and existing firm interact can bring innovation and development to broadband market and provide different products and services to customers with different needs. Korea has been famous for its broadband market. Here we will discuss the development and maintenance of the emerging market.