The Development Strategy for Personal Computer Competition –A Case Study of Taiwan Electronic Industry

• Main Authors: Chun-hsien Wu, 吳軍憲
• Other Authors: Shiu-wan Hung
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/52093512387591523200

碩士 === 國立中央大學 === 企業管理學系在職專班 === 101 === Taiwan electronic industry is the main research. In research, analysis tools such as “the Five Forces of Competition”, “the Diamond System”, “Co-competition” and “Blue sea strategy” were used to analyze strength and weakness of external and internal environment, and find the development strategy for personal computer. Given the review of personal computer, it is easy to know that Taiwan electronic industry started with OEM, then revolved into ODM by stretching its value as time went by. Due to the fierce competition, it is obvious that the gross margin is getting thin for the electronic industry. Even though Taiwan electronic industry is known for its domination in this area, it does not provide Taiwan electronic industry with any advantage in terms of profit improvement. One more thing, personal computer period is almost ending. How does Taiwan electronic industry survive and do well? What will be its challenges and opportunities? With the detail data collection and analysis, there are three conclusions have been achieved as below: Three conclusions: 1) Personal computer future is Cloud Computing service. 2) Taiwan electronic industry should create a Monopolistic Competition advantage. 3) In cloud computing era, service is the king.