| Summary: | 碩士 === 國立中央大學 === 企業管理學系在職專班 === 101 === Salesman plays a very important role in the organization, not only creates revenue for the company, but also bridges the relationship between the company and the customers. This research mainly discusses the influence of competence characteristics of the salesman on customers’ perception with various combinations of accessories.
Three experiments were used for investigating the influence on the perception of customers on the competence characteristics of the salesman with different combinations of hair styles, glasses, shirts, ties and watches.
Experimental Research is taken for this study, and samples collected by questionnaires which filled by the survey respondents. Below are the results:
1. When facing the customers, male salesman with white neat long-sleeved shirt and slicked hairstyle has better perception of competence characteristics.
2. When facing the customers, male salesman with golden frame glasses and blue tie has better perception of competence characteristics.
3. Hairstyles has no influence on the perception of competence characteristic, however it existed an interaction effect with neat shirt on the perception of competence characteristic.
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