The Growth Strategies of Solar Cell Companies

• Main Authors: Chen, Yun-Hsiu, 陳永修
• Other Authors: Chu, Po-Young
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/q4j786

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 101 === Solar industry is the one of the most important segments of renewable energy in Taiwan, as it ranks top 2 in the global market share. Due to Europe debt crisis and global oversupply, some U.S and Europe solar companies had gone bankrupt since 2011. According to the market research analysis, solar cell demands still keep rising in the future while this industry is at its crossroad now. Taiwanese solar companies should explore innovative business models by taking advantage of their superior manufacturing competence. This research attempts to identify the dynamics of solar industry by examining the development of the solar industry in the global market, analyzing each individual company and reviewing the bottlenecks in the industry development. We conduct the case studies from company backgrounds, competition analysis, selected strategies and decision making consideration such as risk assessment and expected synergy. By conducting strategic analyses through positioning, making trade-off and creative fitness among activities, we make the proposals as the growth models for Taiwan solar cell companies.