The Challenges and Strategies Contemplation In Solar Corporate Life Cycles

• Main Authors: Chen, Szu-Ming, 陳思銘
• Other Authors: Chen, An-Pin
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/3442kg

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 101 === People enjoy the convenience of modern civilization by consuming fossil fuel that will be exhausted on day. Therefore, most of the countries are thriving to develop alternative energy that could also protect the environment. Solar power, also one type of green energy, is one of the most important projects that governments focus. Among current green energy industries, the scope of the photovoltaic solar industry received high attention and was regarded the most important. The various mechanisms founded by Germany in promotion of the photovoltaic solar energy, especially the Feed in Tariff (FIT) mechanism, had successfully created the incentives for investments in photovoltaic solar systems, enabling the flourish of the PV industry in Germany. Germany leaped forth to becoming the largest PV market in the world. In year 2009, solar industry product supply exceeded the market demands, and started a trend of price cuts. This would transform the solar energy market from a previously high profit market; into fast revenue growing but profit diminishing market, as a result, PV business enterprises found enhancing difficulty of obtaining profit margins. In other words, the weaker players in the market would either be merged or go out of business, whereas those that were able to survive would face the operation pressures of falling margins. Analysis of precision successful company, developed from the embryonic period to period of growth and stability, which has the characteristics of each phase and the challenges. Domestic universities expect students of EMBA program to pass down the real career experiences to junior students for reference. Besides, through solar energy industry entrepreneurial experience to provide the experience of cases in the EMBA program, would like to take this successful combination of academic and industry to enhance the competitiveness of the academia.