A Study on Investing Behavior and Value Theory

• Main Authors: Chen, Wan-Chen, 程琬真
• Other Authors: Tang, Ying-chan
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/76120285419787185883

碩士 === 國立交通大學 === 管理學院經營管理學程 === 101 === This study explores the relationship between investing behaviors and value theory of single females. After the questionnaire survey and analysis, this study suggests following conclusions. Firstly, this study indicates that different attitude could generate different investing behaviors. Secondly, the differences resulted from salary statuses, education backgrounds, and family wealth statuses, won’t result in different investing behaviors. Third, the core value types of single female won’t result in differences by the categories of salary statuses , education backgrounds, and family wealth statuses. Fourth, the differences between different core value types will result in the major differences on investing behaviors. The issues of salary statuses, education backgrounds, and family wealth statuses, won’t indicate the differences surrounding the investing choices of single females.