Analysis and Research on Customer Satisfaction and Improving Strategies of W Boutique Hotel

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 101 === It has been 32 years since the very first motel business was introduced to Taiwan from the US in 1980s. In 32 years, the number of motels in Taiwan has grown to nearly 800. The industry soon experienced the 4 stages of product life-cycle which are Introd...

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Bibliographic Details
Main Authors: Lien, Cheng-Chieh, 連振傑
Other Authors: Yang, Chyan
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/uhw8h2