The Influences of Value Co-creation, Customer Participation on Community Satisfaction and Brand Attitude － Using Facebook Pages as an Example
碩士 === 國立交通大學 === 經營管理研究所 === 101 === Value co-creation, a new business strategy and a new interactive way between enterprises and customers, emphasizes that value is not only provided by enterprises, but also created by both enterprises and customers. “Facebook Page” was launched in 2007, which let...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mtrmxs |