The Influence of the Message of Blog Word-of-Mouth on Consumer Behavior at the Italian Restaurant -The Case of Taipei City Residents

碩士 === 國立交通大學 === 經營管理研究所 === 101 === With the development of internet technology,people has changed the ways of communication.It has also become the main source of information and communication. Blog, as an internet tool,people can use it to write about their lives, opinions, and communicate with...

Full description

Bibliographic Details
Main Authors: Chou, Shu-Hua, 周書華
Other Authors: Chen, Guang-Hwa
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/32647p