A Study on Sports Shoes Purchasing Behavior and Market Segmentation－An Example of Willingness-to-Buy Consumer in Taipei Area
碩士 === 國立交通大學 === 管理科學系所 === 101 === The slump of consumption in the U.S., financial crisis in Europe, and decreasing demand in China exacerbated the poor export performance of sports shoes. However, due to the rising living standard and the awareness of health management, the domestic demand of Tai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/md7758 |