A Strategic Analysis of Competition and Collaboration: Car Panel vs. Tablet Panel

• Main Authors: Liu,Chiu-Yen, 劉秋燕
• Other Authors: Chu,Po-Young
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/23b6ab

碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === The car panel market is growing recently because a panel is not only used for navigation but also for cluster and car center systems. The characteristics of car panels are long lifetime and requested to pass both of car system’s and automotive manufacturer’s strict evaluation. But once a car panel has been qualified, it’s panel maker becomes a certified vendor. It means the panel vendor can have stable order over 3years with a better margin then commercial panel. Tablet panel is blooming because of Apple iPad. Every brand and Chinese makers start to produce tablet from 2012.The characteristics of tablet panel is short lifetime without over 1year and a panel account for almost 20% in tablet BOM cost. Aggressive selling price would be critical to tablet customers. Besides, how to fulfill tablet customer’s demand in a short time frame with sufficient capacity is another topic. Taiwan panel vendors have suffered losses without brand outlets as Korean firm, in addition to a bad economic environment for the recent year. The research attempts to provide strategic suggestion through analysis of car’s and tablet pc’s industry. After identifying opportunities and required competence for the segment of car panel and tablet panel, Taiwan panel maker should evaluate own conditions to formulate strategies to choose suitable applications to create competitive advantage.