The Competitive and Development Trend Analysis of Taiwan Battery Management IC and System Design Industry

• Main Authors: Hsu, Yi-Lun, 徐翌綸
• Other Authors: Huang, Jen-Hung
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/kq85eg

碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === This study adopted SWOT, Porter’s Five Forces, products life time model and target market analysis to analyze the industry competition. Finally this study proposed the competition analysis for Taiwan battery management IC and system design company could be formulated out of six orientations to discuss the development trends and application strategies, the sales orientation, the production orientation, the financial orientation, the product Research orientation and the government orientation，Through expert interview and receive individual advice and research the current industrial status, competition advantages and disadvantages and market position of battery management IC companies in Taiwan. Results indicate as below: 1.Development and strategy orientation: Taiwan IC company have strong supplier support, but and still emphasis more on innovation, differentiation and technological development .Most mature international companies have change d their target market to Industrial and electric vehicle market which comes with higher profit .For new established companies may develop consumers product in priority and consolidation the large market. 2. Sales orientation: Besides knowing the customer requirement, support customer high product quality and stability, enhance customer service is needed. For market development strategy, the research suggested that new company can run China market in priority. After getting the validation and expanding product recognition, and they can transfer market to international companies. 3. Production orientation: Strong supply chain is the advantages for Taiwan IC design company, but for the processing technology and stability of product delivery time still can study more. 4. Financial orientation: The study recommends that Taiwan company can looking for strategic alliance partners, in addition to increased funding opportunities, can also have technical supports and have a stable customer orders. 5. Product Research orientation: Developing the integrated products which have functions, the “safety cerification” is very import for battery management IC and system design company. 6. Government orientation: The company must know self position and strategy clearly and the government policy should be correctly implemented and give manufacturers real assistance, rather than falling into the "slogan" policy. Battery management IC and system industry really have good business opportunity in the future, especial for portable products, it really enhance the development. However, the product different is the key successful factors for industries. Under growing competitors and the competitive environment in the future, the key successful factors includes the high level ability of product research and development, the ability to manage products , good service, fast response and capability for system integration, strategy alliance, valuable patent planning and well trained management. On the contract, lacking of key customers and competitive products, less efficient in product development, weak supplier supports, among others will lose the competition status.