A Study on Consumer Intentions to Use Pad Computers:An Application of Integrating Technology Acceptance Model and Innovative Perceptions

• Main Author: 許炳建
• Other Authors: 林君信
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/vd8hu2

碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === With the technology improvement and the consumer behavior changes, smart phones and "PAD" computers currently are two major hot selling handheld mobile devices to satisfy consumers demand in life without any time and location limitation. This study is to investigate the factors of technology acceptance and innovative perception will affect the consumer’s intention in using "PAD" computers and also discuss whether the "attitude" and "perceived usefulness" will be the mediating effect for consumers to use "PAD" computers. This thesis is using questionnaire method sent to all consumers to survey and then use SPSS to analyze. And the results are: 1.Technology acceptance factor will have positive significant correlation to consumer intention in using "PAD" computers. 2.Innovative perception factor will have positive significant correlation to consumer intention in using "PAD" computers. 3.“Perceived enjoyment”and” perceived critical mass”will have positive significant correlation to consumer intention in using "PAD" computers. 4.“Attitude” has the mediating effect between perceived usefulnes and consumer intention to use "PAD" computers. 5.“Perceived Usefulness” has the mediating effect between perceived ease of use and consumer intention to use "PAD" computers.