Exploring Luxury Consumption Based on Prospect Theory
碩士 === 國立交通大學 === 經營管理研究所 === 101 === The trend of luxury consumption has existed since ancient times till nowadays, and luxury industry has rarely slumped despite several economic recessions. With this luxury fever, today not only aristocrats but also the mass population desire to own conspicuous p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48694254221822849743 |