A Study on Counter Skin Care Products Purchasing Behavior and Market Segmentation－Femail Consumers in Taipei City As an Example
碩士 === 國立交通大學 === 管理科學系所 === 101 === In this research, the questionnairesare used to collect the data, the EKB consumer purchasing behavior model is used as a conceptual framework, and the AIO lifestyle variables are used as a basis for segmentation. Demographic factors, product properties, and cons...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yart36 |