| Summary: | 博士 === 國立交通大學 === 經營管理研究所 === 101 === According to the annual ranking of the World’s 50 Most Innovative Companies released by Business Week-Boston Consulting Group, Apple Inc. led for three consecutive years from Years 2005 through 2007. Whether there was a strong positive correlation between a firm’s innovation capability and its business performance .is still highly debatable. Hence, the companies listed in the World’s 50 Most Innovative Companies in Year 2007 forming the experiment group, along with other companies listed in S&P 500 making up the control group, were compared performance via ROA, ROE, ROS, revenue growth and MVBV measures. The results showed that the Most Innovative Companies outperformed companies in the control group from all performance measures, with statistical significant differences in ROA, ROE and MVBV. Furthermore, the value of MVBV for a firm in the most innovative group was highly correlated with its rankings. At last, four case studies were conducted by concluding that innovations on products and processes, business models, and corporate culture did enable companies such as Apple, Intel, Wal-Mart, and Costco to enhance customer satisfaction and, therefore, improved corporate performance.
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