Using a new hybrid MCDM model for improving e-store business strategies
博士 === 國立交通大學 === 資訊管理研究所 === 101 === Many consumers today buy products and services from e-stores. Because e-store managers are responsible for allocating different resources, it is essential that they understand consumers’ shopping behaviour to provide the best possible value for visitors to their...
Main Authors: | Chiu, Wan-Yu, 邱婉瑜 |
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Other Authors: | Tzeng, Gwo-Hshiung |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/20605210743961137864 |
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