Using a new hybrid MCDM model for improving e-store business strategies

博士 === 國立交通大學 === 資訊管理研究所 === 101 === Many consumers today buy products and services from e-stores. Because e-store managers are responsible for allocating different resources, it is essential that they understand consumers’ shopping behaviour to provide the best possible value for visitors to their...

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Bibliographic Details
Main Authors: Chiu, Wan-Yu, 邱婉瑜
Other Authors: Tzeng, Gwo-Hshiung
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/20605210743961137864