Using Brand Extension Theory to Examine the Use of Websites of Print News Media in Taiwan
碩士 === 國立交通大學 === 傳播研究所 === 101 === According to Brand Extension Theory, consumers’ brand knowledge, brand attitude and brand loyalty will affect their use of brand extension. Using the brand extension theory as the theoretical framework, this study regards the websites of print news media as their...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69090395023014457467 |