Strategic Analysis and Competitive Advantage of the Touch Panel Industry in Taiwan

• Main Authors: Lee, Tzu-Yi, 李姿宜
• Other Authors: Kevin. Huang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/71133452446062835746

碩士 === 國立交通大學 === 管理學院科技管理學程 === 101 === The market of consumer products equipped with a touch panel continues growing rapidly; attracting many manufacturers competitively enter related fields. In addition, with their governments’ supports, Japan, South Korea and China touch industry catch up, causing intense competition within the industry.This study focuses on the analysis of touch panel technology and industry development trends by means of researching leading product technology and successful strategy of F-TPK and then provides a strategic reference for touch industry, in the hope of raising the value of Taiwan’s touch industry. This study shows that simplifying the structure of touch technology has become the main trend to meet the requirements of thinner product and cost deduction. In 2013 OGS will replace G/G and GF2 will replace the G/F/F to become the mainstream technologies. However, they will face the threat of In-Cell technology becoming more mature in 2015. F-TPK competitive advantages are: to focus on development of touch technology and to alliance with international brand company to strengthen their R&;D capability; to get a head start by correct judgment on the quick rising trend of touch panel industry; to have outstanding customized manufacturing technologies. Recommendations for F-TPK: 1. Join an alliance with manufacturers that have AMOLED mass production technology in order to co-launch touch panel module of two monolithic touch glasses with AMOLED panel. 2. Adopt vertical integration by means of merging touch panel IC design house in order to control the key materials and technologies, to reduce material costs, and to provide customers more comprehensive services.