Business Strategies of Beauty Companies: A Case Study of Avon
碩士 === 國立交通大學 === 管理學院科技管理學程 === 101 === The total market value of global cosmetic industry reaches US$400 billion and it’s growing up continuously. The major driver is attributed to emerging markets with over than 30% Y/Y in 2011. The economic environment is changing by a new wave of emerging marke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3d5ah6 |