The Membership Renew Rate of Taiwan Information Intelligence Industry─A Case Study of I Research Institution

• Main Authors: Chuang, Hsiu-Ting, 莊琇婷
• Other Authors: Chang, Yung-Chia
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/92hk32

碩士 === 國立交通大學 === 管理學院工業工程與管理學程 === 101 === The core business of Industrial Information Service Institution is to provide clients with market intelligence, technology trends, and strategic insights. These make a great impact on the knowledge-based economy competitiveness in Taiwan. And the revenue of Industrial Information Service Institution in Taiwan includes government’s research revenue and non- government’s . The membership renew revenue is an important cause of non- government’s research revenue. However, the membership renew rate of I Research Institution is lower than other competitors. This essay aims to use case study to propose suggestions of membership renew rate improvement to I Research Institution. Research methodology includes document analysis, in-depth interviewing and direct observation. The research result shows that the suggestions of membership renew rate improvement is effective, and to give I Research Institution a reference for future planning.