The Membership Renew Rate of Taiwan Information Intelligence Industry─A Case Study of I Research Institution
碩士 === 國立交通大學 === 管理學院工業工程與管理學程 === 101 === The core business of Industrial Information Service Institution is to provide clients with market intelligence, technology trends, and strategic insights. These make a great impact on the knowledge-based economy competitiveness in Taiwan. And the revenue o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92hk32 |
| Summary: | 碩士 === 國立交通大學 === 管理學院工業工程與管理學程 === 101 === The core business of Industrial Information Service Institution is to provide clients with market intelligence, technology trends, and strategic insights. These make a great impact on the knowledge-based economy competitiveness in Taiwan. And the revenue of Industrial Information Service Institution in Taiwan includes government’s research revenue and non- government’s . The membership renew revenue is an important cause of non- government’s research revenue. However, the membership renew rate of I Research Institution is lower than other competitors. This essay aims to use case study to propose suggestions of membership renew rate improvement to I Research Institution. Research methodology includes document analysis, in-depth interviewing and direct observation. The research result shows that the suggestions of membership renew rate improvement is effective, and to give I Research Institution a reference for future planning.
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