Factors Influencing the Consumers' Intention to Adopt the QR Code as Transaction Certificates

碩士 === 國立暨南國際大學 === 資訊管理學系 === 101 === The technology advancements led the smartphone market growth, and the maturity of mobile internet has driven the diverse applications of digital marketing, such as QR Code. Recently, the applications of QR Code also have diverse developments. There are more pop...

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Bibliographic Details
Main Authors: Kuan - Chen Lu, 呂冠貞
Other Authors: Yu-Min Wang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/56662160036487154842