A Study on Consumers' Continuing to Use Mobile Instant Messenger Application

• Main Authors: Wei-Syaun Hong, 洪唯軒
• Other Authors: Yu-Min Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/48119330124355483725

碩士 === 國立暨南國際大學 === 資訊管理學系 === 101 === Communication technologies develop fast now a days and make communication easier and convenient. In November 1996 the first generation of Instant Messaging was released. Today Instant Message becomes the main way in social communication. In recent years, the rise of smart phones, Mobile Instant Message has replaced Instant Message. Therefore, the research purpose is to discuss factors affecting continuous use intention of mobile Instant Messaging. This research is based on the Post-acceptance Model of IS Continuance, and includes Subjective Norm, Critical Mass, and Hedonic Value. In addition, the research checked the significance of these factors.