Economic analysis of group-buying pricing and production model

• Main Authors: Chen Yi-Han, 陳意涵
• Other Authors: Wu Chien-Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/8uazfh

碩士 === 國立暨南國際大學 === 經濟學系 === 101 === Group-Buying is the very popular consumption pattern in recent years that include many functions. For example, group-buying increase the information for consumers, reduce the demand uncertainty for future and let the cost down. Therefore, group-buying have more benefits than traditional fixed-price mechanism. This paper have two focal points, first of all we want to solve demand uncertainty. Secondly, we add two production costs and then we follow different demand processes to use different way of production. The study find when the demand and variable-cost are greater gap, the more likely group-buying pricing can be established. Besides, if the demand is higher, the firm’s fixed cost will higher than before and the variable-cost is cut down. But we also find when the fixed-cost is too high, Group-Buying have possible to make the firm’s profit lower. Therefore we find the cost of production is the Group-Buying’s problem of firm.