Competitive Actions and Matching Responses: An Empirical Study of International Tourist Hotels in Taiwan

• Main Authors: Hui-Hsiu HSU, 許惠琇
• Other Authors: Shin-Min Lo
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/07170243581794669086

碩士 === 國立暨南國際大學 === 國際企業學系 === 101 === In the past decade, the government of Taiwan implemented two important policies, including Doubling Tourist Arrivals Plan(觀光客倍增計畫) in 2003 and Project Vanguard for Excellence in Tourism(觀光領航拔尖計畫) which invested 30 billion TWD to support the tourism industry in 2009. The policies may bring positive effects for the industry and we can observe the details of the competitive actions and responses. Based on dynamic competition perspective, we can explore the antecedents of competitive actions and responses. We use 10-year panel data of 52 international tourist hotels in Taiwan, from 2003 to 2011.In this study, we use the structural content analysis to build a database which is from a pre-designed coding schedule and key word to find dyadic actions and responses. According to empirical study, we collected 169 dyadic actions and responses. Therefore, we can conclude some consequences. We can discuss the relationship between the antecedents of competitive actions and responses and matching responses (i.e. including all the answered responses in dyadic actions). First, the relationship between resource similarity and matching responses is negative. Second, when market commonality and resource similarity are high and the interaction between both of them is positive, the likelihood of matching response increases. Third, the relationship between tactical actions and matching responses is positive.